Every Lebanese politician is keen on improving his public image with an eternal obsession of gaining more popularity, and to some extent control over his hometown region. Many opt for direct communication such as heavy presence on different social media platforms or personalized websites and apps, while others keep the traditional habit of TV appearances and street effigies.

When summer comes, the most prominent ones use a different strategy implying their spouses in supervising, organizing or simply linking the family’s name to a festival held in their native town.

Those festivals mainly revolve around musical entertainment for the local market more than international audience; they feature famous Lebanese singers whose performance is broadcasted live on television, attracting high-pay sponsors that are logically of the same political orientation as the festival caretakers. Banks, insurances, TV stations, jewelers, all see in it an opportunity to indirectly exchange services with political figures that could be helpful in the future.